Browsing All posts tagged under »social business«

The New Sales ABC Always be Serving

March 24, 2013

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I have always had a problematic relationship with sales. This is quite an admission given that I have worked closely with professional sellers for most of my working life. Indeed, much of what I do today is help customers through their analytics and social crm initiatives and then ask them for money at some point […]

Mediterranean Murder Mystery: Marketing Kills Product on idyllic Spanish Island

May 4, 2012

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In the early 80’s I holidayed in a lovely fishing town on one of the Balearic Islands, an archipelago of Spain. It was bliss. Quiet, peaceful days followed by a relaxed evening stroll around Town hunting for the perfect place to eat.  Choosing the restaurant was as much of the experience as actually dining.  Our […]

EA: Why Being Worst Matter More than They Think?

April 6, 2012

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It seems that beating the tobacco companies and those behind environmental negligence to the title of ‘Worst Company in America’ has not been an exercise in humility for Electronic Arts   In a statement to Gamer web site Kontaku, EA said “We’re sure that British Petroleum, AIG, Philip Morris, and Halliburton are all relieved they […]

Social Media Listening, Lets Call the Whole Thing Off?

December 21, 2011

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The couple in Ira Gershwin’s song Lets call the whole thing off  lamented the way they pronounced the same words differently because it exposed class differences which might eventually be their undoing. Human communication is a funny thing. If Fred Astaire and Ginger Rogers had met on Facebook then regardless of how they pronounced neither, […]

The Social Triangle: Business, Brand and Analytics

October 15, 2011

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Mention social and we immediately think about the dizzying number of people using Facebook and, as businesses, how we reach them as customers or prospective customers.   This is only part of the story though.  Today, my own business, a provider of information software and services, will not find it’s customers on Facebook however hard […]

Social Gestures and Social Business Intelligence

July 9, 2011

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Social Gestures If, in the middle of a conversation,  I put my index finger to my lips you would instinctively lower your voice. If I held my hand out flat towards your face whilst you were talking you would stop mid-flow. These social gestures are powerful forms of human communication. They are efficient communication short-cuts. […]

Social Media for the Keen Amateur

June 17, 2011

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Social So Far This week, I was asked to contribute some comments for an article in Vision, an IBM publication about Social Media. Clearly this was in my capacity as a keen amateur rather than a Social Media professional. My interest in Social is partly driven by the converging fields of Social and Business Intelligence […]