Browsing All posts tagged under »social brand«

Mediterranean Murder Mystery: Marketing Kills Product on idyllic Spanish Island

May 4, 2012

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In the early 80’s I holidayed in a lovely fishing town on one of the Balearic Islands, an archipelago of Spain. It was bliss. Quiet, peaceful days followed by a relaxed evening stroll around Town hunting for the perfect place to eat.  Choosing the restaurant was as much of the experience as actually dining.  Our […]

EA: Why Being Worst Matter More than They Think?

April 6, 2012

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It seems that beating the tobacco companies and those behind environmental negligence to the title of ‘Worst Company in America’ has not been an exercise in humility for Electronic Arts   In a statement to Gamer web site Kontaku, EA said “We’re sure that British Petroleum, AIG, Philip Morris, and Halliburton are all relieved they […]

The Social Triangle: Business, Brand and Analytics

October 15, 2011

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Mention social and we immediately think about the dizzying number of people using Facebook and, as businesses, how we reach them as customers or prospective customers.   This is only part of the story though.  Today, my own business, a provider of information software and services, will not find it’s customers on Facebook however hard […]