Browsing All posts tagged under »social analytics«

EA: Why Being Worst Matter More than They Think?

April 6, 2012

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It seems that beating the tobacco companies and those behind environmental negligence to the title of ‘Worst Company in America’ has not been an exercise in humility for Electronic Arts   In a statement to Gamer web site Kontaku, EA said “We’re sure that British Petroleum, AIG, Philip Morris, and Halliburton are all relieved they […]

Enterprise Social Circles

March 11, 2012

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Paul Adams,  Facebook Product Manager and former Social researcher at Google led the charge into Social Circles.  Quite frankly, according to Adams, ‘Friends’ really didn’t cover it. We have family relationships, relationships with our colleagues and closer ‘besty’ friends. We also have relationships that are built during life stages (university) or around hobbies (football teams, […]

Social Media Listening, Lets Call the Whole Thing Off?

December 21, 2011

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The couple in Ira Gershwin’s song Lets call the whole thing off  lamented the way they pronounced the same words differently because it exposed class differences which might eventually be their undoing. Human communication is a funny thing. If Fred Astaire and Ginger Rogers had met on Facebook then regardless of how they pronounced neither, […]

The Social Triangle: Business, Brand and Analytics

October 15, 2011

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Mention social and we immediately think about the dizzying number of people using Facebook and, as businesses, how we reach them as customers or prospective customers.   This is only part of the story though.  Today, my own business, a provider of information software and services, will not find it’s customers on Facebook however hard […]

Social Analytics … At a Glance

September 18, 2011

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First off, let me stipulate that I absolutely support the notion that technologists of a certain age (let’s go with over 40) should regularly evaluate what they need to ‘unlearn’ in order to make way for new thinking. However, some older techniques really do stand the test of time when attempting to understand new concepts. […]

Big Data Analytics: Size is not important

August 29, 2011

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There was a time when databases came in desktop, departmental and  enterprise sizes.  There was nothing larger than ‘enterprise’ and very few enterprises needed databases that scaled to what was the largest imaginable unit of data, the terabyte. They even named a database after it. We now live in the world of the networked enterprise. […]