Browsing All Posts published on »November, 2013«

Selling Trust: Social Selling in the Insurance Industry

November 18, 2013

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Selling Trust   When I was asked to speak on social selling to a group that comprised senior executives from the insurance industry recently, the immediate and obvious subject was trust. After all, It is difficult to think of an industry more dependent on trust. With this in mind, I reached out to my network for ideas and I was directed towards three great reference points. Firstly […]